Wagamama Introduces New Kids Offering with Okido
This week wagamama will launch their brand new kids offering, with designs from independent arts and science children’s magazine, Okido. Its restaurants across the UK will be asking kids to say hello to new character ‘hoshi’ (meaning ‘star’ in japanese), designed exclusively for wagamama by Rachel Ortas, head designer at Okido.
As a restaurant priding themselves on family friendly policies, and with many elements of kids’ dining already in place, wagamama will be integrating hoshi and the new kids identity across their 81 restaurants in the UK, with plans to roll out the character globally. On noodle doodle designs, hoshi will entice children of all ages to complete puzzles and drawing challenges, all beautifully designed by Okido’s team of artists. The mini menus, which offer kids friendly versions of the classic wagamama dishes such as chicken katsu, cha han and yaki soba in smaller portions, will now also feature hoshi. Mini wagamama fans will also be able to take hoshi home on specially designed stickers and limited edition hoshi t-shirts will be handed out in store to celebrate the launch.
Published on: 26/06/2012